Build Better Products With a Customer Journey Map This week, I’m going to walk you through how to create a customer journey map. But more importantly, how to use it as a lens to see your product the way your customers do. A customer journey map is a tool, yes, but the real power lies in how it changes your perspective. It forces you to step out of your day-to-day backlog and see your product as part of a larger story your customers are living through. One of the biggest reasons product...
28 days ago • 4 min read
My Three Worst Decisions This week, I want to share the three worst decisions I've ever made as a product manager and the lessons I took away from them. Mistakes aren’t fun to admit, but it's a critical part of growth. My hope is that by walking you through these missteps, you can avoid falling into the same traps and make better calls when you find yourself in similar situations. Every product manager faces tough calls. Do you push through on a technically messy feature? Do you go for quick...
about 1 month ago • 7 min read
Why personas must be authentic Creating authentic customer personas is a game-changer. When done correctly, it’s the most impactful way to build a true connection between the people working at your company and the customers they are trying to help. Today, I'll guide you through the art of crafting real personas that bring your customers into your office every day (figuratively) and create laser-sharp focus from your product, design, and engineering teams. As Product Managers, we know staying...
about 1 month ago • 6 min read
The Cost of Chasing Every Competitor It’s easy to get pulled into a cycle of “keeping up,” but I’ll show you how to stay focused on building products that matter rather than scrambling to copy whatever someone else just launched. If you let competitors dictate your roadmap, you’ll always be playing catch-up. Customers don’t buy your product because it’s a carbon copy of something else. They buy it because it solves their problem better, faster, or more meaningfully than alternatives....
about 2 months ago • 4 min read
Build a Career Through People, Not Products This week, we’re going to dig into one of the most overlooked but most powerful levers for your career as a product manager: building a network and finding a mentor. Many product people think their success depends entirely on their ability to deliver features or manage backlogs, but the truth is your growth depends just as much on who you surround yourself with. Unlike roles with decades of codified playbooks and well-worn career ladders, product...
about 2 months ago • 4 min read
How Product Managers Waste Time Your time is your most important resource as a product manager. You will never have enough of it to do everything you want. Which means every hour wasted on low-value activities is an hour you can’t spend with customers, building alignment, or driving strategy. If you don’t learn to protect your time, you’ll always feel busy but never feel effective. Most product managers fail here because these traps look like “important work.” Writing perfect user stories,...
2 months ago • 4 min read
How Having Target Customers Unlocks Value This week we’re going to talk about how defining a target customer is one of the most overlooked but most important parts of product management. I’ll walk you through how to move from broad guesses to sharp customer definitions that guide strategy, prioritize your roadmap, and ultimately help you deliver products that customers actually care about. Without clarity on your target customer, you’re flying blind. You can pour money into development, crank...
2 months ago • 4 min read
How to Build a Product Vision People Care About This week, we’re going to talk about how to create a product vision that doesn’t just sit in a slide deck. A vision that actively guides your team’s decisions, inspires confidence across stakeholders, and remains relevant when things inevitably shift in your market. A clear product vision is the difference between a team that drifts and a team that moves with purpose. Without one, you’ll spend more time chasing tactical requests than driving...
3 months ago • 4 min read
Turn Feedback into Revenue This week, I want to walk you through how to transform raw customer feedback into tangible business outcomes. Not just to “listen to your users” or “gather insights,” but to take that messy, unstructured, sometimes contradictory pile of feedback and extract the few nuggets that can make a measurable difference. This is where many product managers trip up. They collect everything but convert almost nothing. I’ll show you how to fix that. Customer feedback is one of...
3 months ago • 4 min read