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Product Dojo

I help grow the practice of Product Management by simplifying and demystifying the things that help you go from Product Novice to Product Ninja in no time

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The Cost of Chasing Every Competitor

The Cost of Chasing Every Competitor It’s easy to get pulled into a cycle of “keeping up,” but I’ll show you how to stay focused on building products that matter rather than scrambling to copy whatever someone else just launched. If you let competitors dictate your roadmap, you’ll always be playing catch-up. Customers don’t buy your product because it’s a carbon copy of something else. They buy it because it solves their problem better, faster, or more meaningfully than alternatives....

Build a Career Through People, Not Products This week, we’re going to dig into one of the most overlooked but most powerful levers for your career as a product manager: building a network and finding a mentor. Many product people think their success depends entirely on their ability to deliver features or manage backlogs, but the truth is your growth depends just as much on who you surround yourself with. Unlike roles with decades of codified playbooks and well-worn career ladders, product...

How Product Managers Waste Time Your time is your most important resource as a product manager. You will never have enough of it to do everything you want. Which means every hour wasted on low-value activities is an hour you can’t spend with customers, building alignment, or driving strategy. If you don’t learn to protect your time, you’ll always feel busy but never feel effective. Most product managers fail here because these traps look like “important work.” Writing perfect user stories,...

How Having Target Customers Unlocks Value This week we’re going to talk about how defining a target customer is one of the most overlooked but most important parts of product management. I’ll walk you through how to move from broad guesses to sharp customer definitions that guide strategy, prioritize your roadmap, and ultimately help you deliver products that customers actually care about. Without clarity on your target customer, you’re flying blind. You can pour money into development, crank...

How to Build a Product Vision People Care About This week, we’re going to talk about how to create a product vision that doesn’t just sit in a slide deck. A vision that actively guides your team’s decisions, inspires confidence across stakeholders, and remains relevant when things inevitably shift in your market. A clear product vision is the difference between a team that drifts and a team that moves with purpose. Without one, you’ll spend more time chasing tactical requests than driving...

Turn Feedback into Revenue This week, I want to walk you through how to transform raw customer feedback into tangible business outcomes. Not just to “listen to your users” or “gather insights,” but to take that messy, unstructured, sometimes contradictory pile of feedback and extract the few nuggets that can make a measurable difference. This is where many product managers trip up. They collect everything but convert almost nothing. I’ll show you how to fix that. Customer feedback is one of...

Making Product Management Valuable This week, I’m unpacking one of the most frustrating (and common) situations I’ve run into during product consulting: working with a company where no one understands what the product managers do. I was recently hired by a client whose leadership team viewed their product team as little more than ticket writers and status trackers. Even worse, their peers didn’t see them as helpful collaborators. They saw them as bottlenecks. This newsletter shares the...

Opportunity Boards: The Tool You’re Probably Ignoring Most product teams don't have an opportunity board. It’s not that they’ve looked into it and decided it doesn’t work for them. They’ve just never seriously considered using one. They live in their roadmap. They spend their time debating scope, sequencing, and delivery dates. But when you ask them to name the top customer problems they’re solving this quarter? Crickets. They don’t have the vocabulary for it because they don’t have the...

Stop Obsessing Over the Release Calendar I've been working with a client recently that views Product Management as role of execution. 100% of the time. No customer research, no strategy, no view of customer data. People hand them tickets. They go make sure the work gets done. The worst case of "Pretend Product" I've encountered yet. There are many factors contributing to this mess. And so many changes that need to be made to start cleaning it up. The biggest problem however, is both the...

Recognizing You’ve Outgrown Your Role Today, I want to discuss how to identify when your role is no longer helping you grow as a product manager and what to do about it. Staying too long in the wrong product role quietly kills your momentum. You don’t notice it right away, but over time, your scope shrinks, your influence plateaus, and your motivation fades. Recognizing the signs early can help you reclaim your trajectory. It's easy to confuse comfort with growth. You stay because you like...